What do you do when you’re a working woman and you can’t find the perfect nail polish?  Well, if you’re anything like our Founders, Lise and Pernille, you set about creating your own brand instead!

Lise explained “When I was working in the beauty industry in Copenhagen, I was always trying to find a nail polish that was easy to apply – even when I was in a cab or on the metro.  I couldn’t find a product good enough, so one day, Pernille and I decided to create our own.”

It was really important to create a product that was so quick and easy to apply that you could do it on the go.  This meant it needed to be fast drying too.  Lise continues “We didn’t want to have the hassle of reapplying it after 2 days.  So it had to be long wearing.  Of course, ethics come naturally as it is important in everything we do, so we took our time to source ingredients that were natural and were cruelty-free.”   

Nail Kind’s formula took many years to finesse, including the unique brush design – it had to be kind to the environment, kind to humans and animals alike and kind to your nails.  They worked hard at removing various nasties found in some polishes.  Lise says “I love changing my nail colour with my mood and in order to do this, our formula has to be kind to nails and not damage them”. 

Lise added “Nail Kind is truly inspired by our native Denmark.  It is infused with the vibe and way of living – the free spirited lifestyle. We want it to be fun but with serious ethics at its heart”.

Last but not least, Nail Kind is very passionate about having the best quality product at an affordable price, so that our customers can have a wide choice of colour to suit your moods!  From nudes to brights and everything in between ❤️

Photo by Max Adulyanukosol on Unsplash